103 degrees, 3 tents, 10 chairs, and more food than we could eat..
We first got the idea for Superior while helping set up tailgates for friends and family. It was a day game, and before the tailgate even started we were ready to go home. We realized that we weren't alone, and that many other tiger fans felt the same way about their tailgates. We understood that thousands of fans absolutely love tailgating but hate the hassle that comes with it. After we came up with the idea, we talked to friends and family who had tailgated for years but were considering giving up their tailgating tradition because of the hassle of lugging all of their gear in the heat. We realized that we could solve that problem, and our mission became to deliver an effortless tailgate.